D360 Segmentation - Data Collection

D360 Segmentation - Data Collection

Market Segments:
Here are the definitions of each of the market segments in Demand360.
Demand is categorized in the major market segments of Transient, Group and Other. Additional transient segmentation includes the following segments:
  Group Sold - containing group reservations made against blocks, e.g. group tours, domestic and international groups, association, convention and corporate groups
  Unsold Block - containing unsold blocks (includes any rooms that you are holding out of inventory in a block), this includes inventory for groups, crew and wholesale
  Transient Retail - containing rack, best available (BAR), non-discounted, non-affiliated, non-contracted customer demand, including OTAs
  Transient Qualified – containing demand sold to customers qualifying for affiliation discounts
  • Auto Club Members (includes AAA, CAA)
  • Government employees and military personnel (includes SATO, Fed Rooms)
  • Senior Citizen (age requirement or AARP membership)
  • Employees, Friends and Family
  • Industry rates available to travel agents and airline personnel (non-contracted Crew)
  • Member of an airline loyalty program, etc.
  Transient Discount - containing discounted customer demand
  • Advance Purchase or "Pre-paid” where rate usually has a substantial cancellation/change penalty after purchase (or may be non-refundable. Includes Member Only Advance Purchase rates
  • Opaque channel demand where guest is unaware of property they are reserving until after booking is made. If OTA bundles with other travel products, then will be deemed Transient Discount
  • Packages where the hotel bundles other amenities (e.g. meals) or local services (e.g. gift cards)
  • Other promotions (e.g. 3rd night free, receive bonus loyalty points)
  • Generic Corporate rate (available to any business traveler)
  • Extended Stay Rates
  • Complimentary (Comp) non-Group related
  • House Use
  • Loyalty Redemption, or partial payment with points
  • Airline Distress
  • Other uncategorized, unmanaged discount
 
Transient Negotiated – containing corporate negotiated rates and consortia rates
  • Travel Management Company (TMC) programs (AMEX, CWT, Radius)
  • Travel agency consortia programs (e.g.; THOR, ABC, CCRA, WIN)
  • Corporate negotiated (both global accounts -- e.g. Apple and locally negotiated -- e.g. smaller local accounts)
Transient Wholesale – containing demand sold via wholesalers/consolidators/tour operators
  • Component to be bundled by 3rd party operator (FIT - flexible, free, foreign independent traveler) with other travel services (e.g. airfare, car rental)
  • Common Wholesalers include: Hotelbeds, Gulliver, Costco, Tourico
  • Destination Management Companies (DMCs)
  Other – contains contract and crew rooms and permanent residents
  • Airline flight crew, rail crew, trucking company drivers
  • General Contract
  • Permanent, Owner
  • Other uncategorized rates, Unknown
Loyalty Rates
Member rates are not considered an unique segment, instead these rates are allocated to the corresponding rate type segment. This means, if the member rate discount is off an Advance Purchase or Package rate, this rate goes under Transient Discount segment, if the member rate discount is off BAR/Rack rate, it goes under Transient Retail segment.